Morabito Baking Company began in 1932...
In the depth of the great depression, Michael
Angelo Morabito, Sr. starts baking bread in a oven from a
rented bakery. His 12 children help deliver freshly baked
bread on the way to school or help bake bread at night.
||Michael Angelo Morabito, Jr. rejoins the
family bakery after 6 years in the service as a naval aviator. He
promptly purchases a 45,000 square foot building to replace the 4,000
square foot plant.
||On a trip to the West Coast, Michael Jr. picks up a
piece of "starter dough." Upon his return home, he starts
baking authentic (no chemicals, sugar, or shortening) sourdough bread.
||Sourdough takes off in NYC, serving Waldorf Astoria,
Plaza Hotel, and major international airlines such as Pan-Am, Lufthansa,
and TWA Air France.
||Michael Jr., now sole owner after buying out his two
partner brothers, starts expansion of route sales to new territories.
||Morabito Baking Company using professional baking skills
and modifying to USA tastes, starts production of pita breads. Within
two years, Sunberry Pita becomes the largest selling pita in the Washington/Baltimore
||Michael Jr.'s oldest son, Michael Angelo Morabito III,
joins the baking company after completing his MBA as well as an apprentice
program at Entenman's Bakery, NY.
||"Michaelangelo" Italian Bread line is developed
to meet demands for crusty brick oven type Italian Bread. Once again,
Morabito Baking Company proves to be a trend maker.
||Rumpoles' Rye bread line is introduced to satisfy demand
for hearth baked authentic rye. Quickly, it becomes the standard in
the Philadelphia Markets. Old fashioned wet sour baking techniques
are employed to bring back the authentic European style flavor.
||Sunberry Sourdough Bread is introduced in the Florida
Market via Publix Markets. It immediately catches on and all competing
supermarket chains get on the bandwagon.
||Backed by extraordinary customer requests, Sunberry
develops mail order sourdough program. A Winkler String Line, 1 of
only 15 in North America, is purchased to produce long french sandwich
rolls as well as special breads.
||Morabito Baking Company completes distribution of product
to all East Coast States from Maine to Florida.
||Morabito Baking Company creates signature bread for
East Side Mario's restaurant chain, soon to be America's largest premier
||Florida business increases 40% over corresponding period
in 1993 with arrival of a full time salesman.